Search Engines – Pieces of the Pie
By: Halstatt Pires
Advertisers and search engine optimization campaigns are focused on getting the most bang for the buck. To organize your effort, you need to know which search engines have the biggest pieces of the traffic pie.
Ask anyone in the Internet game and they will definitively tell you which search engine is the best. Of course, this often correlates to the actual search engine they use. I once had a person present me with a long winded, yet passionate, diatribe about why AllTheWeb.com was better than Google, MSN and…Yahoo! If I only had a brain, I would surely see that AllTheWeb.com would become the dominant search engine. This I was told with great conviction and more than a few people nodded their heads around us.
Since I was in a particularly bad mood that evening, I hipped the person into the fact that Yahoo provides all the search results on AllTheWeb.com! I even had to pull the site up and show my “teacher” the truth of the matter. So much for making friends!
Many people fall in love with a particular search engine, which is fine. I do it myself. That doesn’t mean the search engine in question is the biggest, baddest or best! Subjective views are, well, subjective. Follow them in lieu of objective facts and you run the risk of making huge mistakes.
There are two types of results you can look at when calculating search engine traffic percentages. The first represents the total traffic covered by a search engine across all sites it provides results to. The second, which we cover here, refers to only the percentage of searches actually on the engine itself. For instance, Google provides results for AOL. In these figures, the AOL searches are NOT included in Google’s totals.
For the first half of 2005, the objective numbers were:
1. Google: 47 percent
2. Yahoo: 22 percent
3. MSN: 12 percent
4. AOL: 5 percent
5. Others: 14 percent
Short, sweet and to the point. Google is clearly eating the biggest piece of the pie. If Google buys AOL, it will grow even more. Conversely, if MSN buys AOL, it will move closer to Yahoo.
When it comes to your marketing, Google is clearly the beast you should focus on. It controls more traffic than Yahoo and MSN combined.
Halstatt Pires is with the Internet marketing firm MarketingTitan.com - a San Diego Internet marketing and advertising company providing search engine optimization services. Read more Internet marketing articles.
Back to Search Engine Marketing and Optimization Articles
RealtorÂ® Website Design
Design and copywriting services by specialists ensure that site visitors
won't want to leave your site without contacting you
SEO Commerce uses the latest technology to construct search engine friendly shopping carts. This means all your products are 100% visible to search engines, increasing the opportunity to have your products show up when potential customers search online.
Search Engine Optimized Realtor
Is your Realtor® website getting the results you want?
You know home buyers are searching online. Why aren't they finding your
website? Or, why aren't they contacting you?
Improve Your Online Marketing ROI
Online marketing performance tracking provides the basis for intelligent decision making. It lets you adjust and fine-tune your online marketing initiatives to optimize conversion rates, marketing campaigns, and website ROI.